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Management
The relationship between internal marketing and organizational performance: the mediating role of gender

Asef Karimi; Rezvan Velayati Shokouhi; Esmail Shabani Nejad; Elham Gilani

Volume 14, Issue 3 , October 2016, , Pages 289-308

https://doi.org/10.22059/jwdp.2016.60052

Abstract
  The survival of each organization depends on its attempts to improve its performance in various fields. To do this, organizations apply numerous procedures, one of which is internal marketing. Therefore, this study aims at exploring the impact of internal marketing on the organizational performance of ...  Read More