Volume 21 (2023)
Volume 20 (2022)
Volume 19 (2021)
Volume 18 (2020)
Volume 17 (2019)
Volume 16 (2018)
Volume 15 (2017)
Volume 14 (2016)
Volume 13 (2015)
Volume 12 (2014)
Volume 11 (2013)
Volume 10 (2012)
Volume 9 (2011)
Volume 8 (2010)
Volume 7 (2009)
Volume 6 (2008)
Volume 5 (2007)
Volume 4 (2006)
Volume 3 (2005)
Volume 2 (2004)
Volume 1 (2003)
Audience and television programs: women readings of television commercials

Mehri Bahar; Ali haji mohammadi

Volume 9, Issue 4 , March 2012, , Pages 43-72

Abstract
  Portraying women in the media is one of the main social and cultural issues especially on television. Television commercials as a genre have ideas about goods and services, but it constructs a secondary discourse about society, culture and gender roles along the way. The main goal of this paper is to ...  Read More

Women's Representation in a Television Advertisement
Volume 5, Issue 1 , September 2007

Abstract
  This article is concerned with women's representation in a Television Advertisement. The main question posed here is the manner of representing a female's image so that her cultural reproduction leads to "symbolic annihilation" in the society. A great part of representations in the advertisements depict ...  Read More