%0 Journal Article %T The Image of Unveiling and Forced Unveiling, the Status of the Picture of Unveiling in the Second Pahlavi Era %J Woman in Development & Politics %I Center for women's and family Studies ,University of Tehran %Z 2538-3124 %A Qaemi Nik, Mohammad Reza %A Najafi, Tayebeh %D 2018 %\ 09/23/2018 %V 16 %N 3 %P 339-358 %! The Image of Unveiling and Forced Unveiling, the Status of the Picture of Unveiling in the Second Pahlavi Era %K unveiling picture %K Culture Industry %K veiling %K second Pahlavi %K forced unveiling.  %R 10.22059/jwdp.2018.262289.1007458 %X There are two different viewpoints on the approach of the Iranian society to the phenomena of veiling, especially female veiling. The first is the resistance of Muslim Iranians to the forced unveiling (kashf-e hejab) in Reza Pahlavi`s monarchy and the second, according to some opinions, is reaction Iranian people to the forced veiling or law of veiling in the Islamic Republic era. In the first era, under the influence of Reza Pahlavi’s Western Modernization, unveiling is considered to be imposed, and in the second era, veiling. However, between the two periods, there is a 37 years period of Mohammad Reza Pahlavi. Despite of continuity of the forced unveiling policies, this era has been less analyzed. Unlike Reza Pahlavi`s period, forced unveiling not only was not directly in the real social scene, but also, it was disseminated through media and to influence the unconscious mind of social actors. Furthermore, since the 1960s, these policies have been linked to the plan for development of capitalism. In the present study, "the image of unveiling" has been used to express the pictorial feature of unveiling. In the West, the unveiling picture of men or women`s organs was expanded under the development of music and cinema industry, after World War II. Before that time, revealing of the images of feminine or masculine bodies was limited, or at least, wasn’t the symbol of modernity, progress and personality. In the present research, the Critical Theory of Frankfort School and methodological of Culture Industry which was formulated in the second half of the twentieth century, has been employed to investigate the status of the picture of unveiling and the influence of the policies of the second Pahlavi on that. It can be concluded that, the attention to the pictorial feature of unveiling that began from the second Pahlavi`s era can explain superficial contradiction of the two opinions on Iranian reaction to veiling. With the continuation of media images during the Islamic Republic era, it seems necessary to make further researches on the contrast of veiling picture-unveiling picture. %U https://jwdp.ut.ac.ir/article_68852_4fb01c7d0397a7d4e2ebb61742e97e5a.pdf