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Audience and television programs: women readings of television commercials

Mehri Bahar; Ali haji mohammadi

Volume 9, Issue 4 , March 2012, , Pages 43-72

Abstract
  Portraying women in the media is one of the main social and cultural issues especially on television. Television commercials as a genre have ideas about goods and services, but it constructs a secondary discourse about society, culture and gender roles along the way. The main goal of this paper is to ...  Read More