Sociology
Mansore Zarean; Ommolbanin Chaboki
Abstract
Consumerism as one of the characteristics of the modern world is not limited to commodity consumption. Consumerism has affected communication and even emotional relationship between couples. The purpose of this paper is to investigate the relationship between consumerism on couples' relationship and ...
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Consumerism as one of the characteristics of the modern world is not limited to commodity consumption. Consumerism has affected communication and even emotional relationship between couples. The purpose of this paper is to investigate the relationship between consumerism on couples' relationship and the liquid love. This is a descriptive explanatory study. The method of this study is survey and the statistical population included all married women and men in Tehran. We have selected 384 of them by multi-stage cluster sampling method and responded to a researcher-made questionnaire. Data were analyzed using SPSS software. The results showed there is a meaningful relationship between consumption and liquid love with 95% confidence level. Stepwise regression analysis also showed that independent variables of consumerism can predict 10.1 percent of variance in the liquid love. These findings suggest that the culture of consumerism and looking at human as a commodity can affect relationships between couples and weaken the sustainability of marital life
Women's Studies
Mohsen Niazi; Leila Parnian
Abstract
The current research aims to present a typology of relationships with the opposite sex among young girls. The research was conducted using qualitative methods and grounded theory in addition to applying Semi-Structure and Interactive Interview techniques. The population consists of young girls aged 19-30 ...
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The current research aims to present a typology of relationships with the opposite sex among young girls. The research was conducted using qualitative methods and grounded theory in addition to applying Semi-Structure and Interactive Interview techniques. The population consists of young girls aged 19-30 who live in the city of Kermanshah. Using purposive and theoretical sampling, 48 girls, who were involved in these types of relationships, were interviewed. Results of the study revealed six types of relationship with the opposite sex among girls including: pure relationship, relationships of convenience, passionate relationship, Marriage-oriented relationship, instrumental relationships and liquid relationship. According to the findings, all types of relationships (other than pure relationship) have been influenced by postmodern discourse with features such as: fluidity, fragility, temporality, lack of commitment and pluralism in friendship. Pure relationship is also influenced by the modern discourse with features such as: commitment and emotional attachment, love, sex and non-instrumental approach to the relationship.
