Sociology
Mansore Zarean; Ommolbanin Chaboki
Abstract
Consumerism as one of the characteristics of the modern world is not limited to commodity consumption. Consumerism has affected communication and even emotional relationship between couples. The purpose of this paper is to investigate the relationship between consumerism on couples' relationship and ...
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Consumerism as one of the characteristics of the modern world is not limited to commodity consumption. Consumerism has affected communication and even emotional relationship between couples. The purpose of this paper is to investigate the relationship between consumerism on couples' relationship and the liquid love. This is a descriptive explanatory study. The method of this study is survey and the statistical population included all married women and men in Tehran. We have selected 384 of them by multi-stage cluster sampling method and responded to a researcher-made questionnaire. Data were analyzed using SPSS software. The results showed there is a meaningful relationship between consumption and liquid love with 95% confidence level. Stepwise regression analysis also showed that independent variables of consumerism can predict 10.1 percent of variance in the liquid love. These findings suggest that the culture of consumerism and looking at human as a commodity can affect relationships between couples and weaken the sustainability of marital life
