Mass media through disseminating information forms the thought, mentality and culture of the society. Decision makers and writers of messages (mass media managers and producers) have an important role in cultural formation and its’ evolutions. The women’s presence in these occupational positions is studied in the Iranian radio and television. The findings indicate that women are involved in the majority of production activities. However, the intensity and rate of their presence differs from one sector to the other.
Analysis of women’s participation in Media and quality of their participation, as well as factors affecting on their occupational efficiency are discussed in this article. The rate of women’s participation as producers of radio and television programs indicates their capacities in occupations which are rarely considered as feminine type.