This article studies the intimate experiences of three generations of Tabriz women in relation to the social circumstances of their adolescence. Considering the recent changes in the social and intimate relations of Iranian society, the article intends to highlight and analyze new dimensions of marital intimacy. The research method is qualitative; Narrative interview were used to data collection, and grounded theory was used to analyze the data. This article argues that a change in intimacy practices has occurred over the three generations under study. The analysis indicates that in the first generation and to some extent the second generation, intense social control over social interactions led to the regulated intimate life, but in the third generation, as the modern forces spread, pure intimacy gradually emerged. Also, in the first and second generations, intimate interactions took place in the social offstage, but as the threshold of shame diminishes, the social veils of intimacy have become thinner, so that the public expression of intimacy is seen as modernizing. The pattern common in the first and second generations can be described as “traditional intimacy” and the pattern common in the third generation as “modern intimacy”.