New communication media are one of the important factors that influence the youth values and attitudes, and if used incorrectly, they can pave the way of harmful patterns in gender interactions, including girl-boy friendship. To better manage this issue, it is necessary to examine the impact of these media, in detail. The purpose of this study is to investigate the relationship between cultural consumption (reading books, using satellites and using of virtual networks) and youth attitudes toward girl-boy friendships. Also, the identification of variables that can affect the intensity or weakness of young people affected by cultural consumption has been considered.
The present study is a cross-sectional survey statistical population includes girls who have never been married, aged 20-34 in Tehran.
The research is a cross-sectional survey conducted in 1397 and it’s statistical population includes girls who have never been married, aged 20-34 years in Tehran. Based on findings, the most positive attitude towards this type of relationship was observed among the age group of 20-24 years. The results of bivariate analysis showed that there is an inverse relationship between age, education, different dimensions of religiosity and the amount of book reading with girls' attitudes toward girl-boy friendship relationships. While there is a direct relationship between the use of social networks, watching satellites and living in high areas and the girls' attitude towards girl-boy friendships. The results of multivariate analysis of the findings showed that with the presence of religiosity, variables of age, education and region lose their place of residence. Also, the most important variables affecting the girls' attitudes toward girl-boy friendship relationship were :religiosity, social media usage, satellite watching and book reading, respectively.
According to the findings, the most important strategies to strengthen the cultural status of young people are related to: social media consumption management and strengthening religiosity. In this regard, it is suggested to produce valuable content tailored to the needs and tastes of the young generation in cyberspace, strengthen media literacy in schools and universities, and finally, more efficient and effective religious education of the young generation, especially the strengthening of religious beliefs.