Document Type : Practical article

Authors

1 M.A. Student of Entrepreneurship, Faculty of Entrepreneurship, University of Tehran

2 Associate Professor, Faculty of Entrepreneurship, University of Tehran

3 Ilam University

Abstract

The purpose of this study was to conceptualizing the components of the women's businesses sustainability model in Behbahan County. To achieve this goal, the qualitative paradigm and grounded theory method were used. For this purpose, the list of business women was received from various centers such as the governorate, technical and professional centers, Jihad Agriculture Organization and Industry, Mining and Trade Organization in Behbahan County. Using snowball method, in-depth individual interviews were conducted with 21 business women in Behbahan County, which finally resulted in theoretical saturation as a sufficient sampling point. Data analysis was performed using open, axial and selective coding process. The results showed that factors such as market knowledge, family conditions, personal and personality traits, economic factors, education, supportive policies and environmental turbulence are effective on the sustainability of women's businesses in Behbahan. Based on the results of this study, providing business education to women, adopting government support policies and creating a culture to support women businesses were the strategies for developing the sustainability of women businesses in Behbahan County. Findings indicated that reducing injuries and social problems, empowering women and increasing social welfare are the consequences of the sustainability of women's businesses in Behbahan County.The purpose of this study was to conceptualizing the components of the women's businesses sustainability model in Behbahan County. To achieve this goal, the qualitative paradigm and grounded theory method were used. For this purpose, the list of business women was received from various centers such as the governorate, technical and professional centers, Jihad Agriculture Organization and Industry, Mining and Trade Organization in Behbahan County. Using snowball method, in-depth individual interviews were conducted with 21 business women in Behbahan County, which finally resulted in theoretical saturation as a sufficient sampling point. Data analysis was performed using open, axial and selective coding process. The results showed that factors such as market knowledge, family conditions, personal and personality traits, economic factors, education, supportive policies and environmental turbulence are effective on the sustainability of women's businesses in Behbahan. Based on the results of this study, providing business education to women, adopting government support policies and creating a culture to support women businesses were the strategies for developing the sustainability of women businesses in Behbahan County. Findings indicated that reducing injuries and social problems, empowering women and increasing social welfare are the consequences of the sustainability of women's businesses in Behbahan County.The purpose of this study was to conceptualizing the components of the women's businesses sustainability model in Behbahan County. To achieve this goal, the qualitative paradigm and grounded theory method were used. For this purpose, the list of business women was received from various centers such as the governorate, technical and professional centers, Jihad Agriculture Organization and Industry, Mining and Trade Organization in Behbahan County. Using snowball method, in-depth individual interviews were conducted with 21 business women in Behbahan County, which finally resulted in theoretical saturation as a sufficient sampling point. Data analysis was performed using open, axial and selective coding process. The results showed that factors such as market knowledge, family conditions, personal and personality traits, economic factors, education, supportive policies and environmental turbulence are effective on the sustainability of women's businesses in Behbahan. Based on the results of this study, providing business education to women, adopting government support policies and creating a culture to support women businesses were the strategies for developing the sustainability of women businesses in Behbahan County. Findings indicated that reducing injuries and social problems, empowering women and increasing social welfare are the consequences of the sustainability of women's businesses in Behbahan County. The purpose of this study was to conceptualizing the components of the women's businesses sustainability model in Behbahan County. To achieve this goal, the qualitative paradigm and grounded theory method were used. For this purpose, the list of business women was received from various centers such as the governorate, technical and professional centers, Jihad Agriculture Organization and Industry, Mining and Trade Organization in Behbahan County. Using snowball method, in-depth individual interviews were conducted with 21 business women in Behbahan County, which finally resulted in theoretical saturation as a sufficient sampling point. Data analysis was performed using open, axial and selective coding process. The results showed that factors such as market knowledge, family conditions, personal and personality traits, economic factors, education, supportive policies and environmental turbulence are effective on the sustainability of women's businesses in Behbahan. Based on the results of this study, providing business education to women, adopting government support policies and creating a culture to support women businesses were the strategies for developing the sustainability of women businesses in Behbahan County. Findings indicated that reducing injuries and social problems, empowering women and increasing social welfare are the consequences of the sustainability of women's businesses in Behbahan County.

Keywords

Main Subjects