Volume 21 (2023)
Volume 20 (2022)
Volume 19 (2021)
Volume 18 (2020)
Volume 17 (2019)
Volume 16 (2018)
Volume 15 (2017)
Volume 14 (2016)
Volume 13 (2015)
Volume 12 (2014)
Volume 11 (2013)
Volume 10 (2012)
Volume 9 (2011)
Volume 8 (2010)
Volume 7 (2009)
Volume 6 (2008)
Volume 5 (2007)
Volume 4 (2006)
Volume 3 (2005)
Volume 2 (2004)
Volume 1 (2003)
Audience and television programs: women readings of television commercials

Mehri Bahar; Ali haji mohammadi

Volume 9, Issue 4 , March 2012, , Pages 43-72

Abstract
  Portraying women in the media is one of the main social and cultural issues especially on television. Television commercials as a genre have ideas about goods and services, but it constructs a secondary discourse about society, culture and gender roles along the way. The main goal of this paper is to ...  Read More

Analyzing The Discourse of Beauty Surgeries On The Face

Mehri Bahar; Mohammadreza Vakili Ghazi Jahani

Volume 9, Issue 1 , April 2011, , Pages 63-92

Abstract
  This study tries to review the reasons for which young girls tend to perform beauty surgeries on their faces, within the framework of Veblen’s “Theory of the Leisure Class” and his “Social Models” such as fiscal ownership. The statistical society has been the girl students of the University ...  Read More

Categorization of fashion in Tehran: an emphasize on women's clothing

mehri bahar; maryam Zare

Volume 7, Issue 3 , September 2009

Abstract
  Fashion is an aspect of Tehran's (and Iran) modernity which represents itself in various forms and is thus changing rapidly. This study aims to illustrate various forms of fashion (women's clothing and hair coverings) in Tehran by means of photos and statements. In this survey 2 main questions are answered: ...  Read More