Management
Asef Karimi; Rezvan Velayati Shokouhi; Esmail Shabani Nejad; Elham Gilani
Abstract
The survival of each organization depends on its attempts to improve its performance in various fields. To do this, organizations apply numerous procedures, one of which is internal marketing. Therefore, this study aims at exploring the impact of internal marketing on the organizational performance of ...
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The survival of each organization depends on its attempts to improve its performance in various fields. To do this, organizations apply numerous procedures, one of which is internal marketing. Therefore, this study aims at exploring the impact of internal marketing on the organizational performance of professors in the University of Applied Science and Technology (UAST) with special consideration of the mediating effect of gender. The study was a survey research and the sample consisted of 384 of male and female professors in UAST in the city of Tehran. To collect data, a standard questionnaire was distributed among the respondents. The content validity of the questionnaire was confirmed by the experts. Also, to ensure the reliability of the questionnaire, pre-test tools were used showing that the Cronbach's alpha was at an acceptable level for the main variables in the questionnaire. The data was analyzed using Multiple Variable Structural Modelling Equations. The results showed that internal marketing has a positive impact on organizational performance. Also, it was revealed that gender has a mediating effect on the relationship between internal marketing and organizational performance. To be more specific, while the relationship proved to be statistically non-significant for male professors, it was statistically significant and positive for female professors.
Entrepreneurship
Asef Karimi; Ahmad Reza Ghasemi; Esmaiel Shabani Nejad
Abstract
At present, entrepreneurship and entrepreneurial orientation are considered as a competitive advantage in organizations. Emotional intelligence process plays a critical role in the formulation and activation of entrepreneurial orientation of firms and organization. Therefore, this paper aims at studying ...
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At present, entrepreneurship and entrepreneurial orientation are considered as a competitive advantage in organizations. Emotional intelligence process plays a critical role in the formulation and activation of entrepreneurial orientation of firms and organization. Therefore, this paper aims at studying the impact of emotional intelligence on the entrepreneurial orientation of female university students with the moderating effect of cognitive style. To gather data, questionnaires were distributed among a sample of 290 female students in Farabi College of Tehran University. The results showed that emotional intelligence has a positive and significant effect on entrepreneurial orientation. Also the moderating effect of cognitive style on the relationship between emotional intelligence and entrepreneurial orientation of female students was confirmed.
