Management
Amir khanlari; Masoud Keimasi; Mohammad Saleh Torkestani; Iman Yaghoubian
Abstract
The purpose of this study can be divided into two parts. In the first part, the factors are identified that affect the consumer behavior and of cosmetics luxury goods in Iran's market. In the second part, these identified factors are turned into the model of the consumer behavior of luxury cosmetics ...
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The purpose of this study can be divided into two parts. In the first part, the factors are identified that affect the consumer behavior and of cosmetics luxury goods in Iran's market. In the second part, these identified factors are turned into the model of the consumer behavior of luxury cosmetics goods. This study has been conducted using combined method (qualitative and then quantitative method). In the first phase, the data were collected qualitatively through semi-structured deep interviews with consumer focus groups and studied using the theme analysis method. The data were obtained from interviews with 23 subjects. Then, in the second phase using the quantitative method, the questionnaires have been completed by 12 experts of cosmetics industry and turned into a final consumer behavior model using Interpretative Structural Modeling (ISM). In this study, after identifying 12 main categories from the first phase of the study, we achieved four-level model of the consumer behavior using Interpretative Structural Modeling Method (ISM) in the second phase.
Welfare and Planning
Sajjad Basharpoor; Azadeh Abasi; Fatemeh Ghorbani; Akbar Atadokht; Sajjad Almardi Someh
Abstract
The aim of current study was assessing the relation of body image dissatisfaction and social anxiety with using of cosmetics in female college students.The method of this research was descriptive-analytical. The whole female students of Mohaghegh Ardabili University in second half of 2013 comprised statistical ...
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The aim of current study was assessing the relation of body image dissatisfaction and social anxiety with using of cosmetics in female college students.The method of this research was descriptive-analytical. The whole female students of Mohaghegh Ardabili University in second half of 2013 comprised statistical population of this study. One hundred and ten female students selected from this society by multistage randomly sampling. They were asked to respond questionnaires of social anxiety, body image dissatisfaction and researcher made questionnaire of using of cosmetics. Gathered data were analyzed by Pearson correlation and multivariate regression tests. The correlation results showed that the using ratio of cosmetics are related positively to body image dissatisfaction (r=0.44, P<0.001). Social anxiety (r=0.26, P<0.001) and its components as fear (r=0.28, P<0.004), physiological symptoms (r=0.22, P<0.02) and avoidance (r=0.21, P<0.03). The results of regression analysis also showed that 19% of variance of the using of cosmetics was explained by body image dissatisfaction and social anxiety disorder gender attitudes. Results of this study demonstrated that body image dissatisfaction and social anxiety disorder play role in the using of cosmetics.
Golmorad Moradi
Abstract
This research tries to study the role of sociological factors affecting young girls’ use of make-up tools. The study has been conducted through survey method and the data has been collected by questionnaire. The statistical population was 784 girl students from Islam Abad Gharb Azad University, 400 ...
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This research tries to study the role of sociological factors affecting young girls’ use of make-up tools. The study has been conducted through survey method and the data has been collected by questionnaire. The statistical population was 784 girl students from Islam Abad Gharb Azad University, 400 of whom were selected by simple random sampling to be studied. The findings reveal that there is a significant relationship between variables of attention seeking, individuation, modernism, religious orientation and parents’ level of education have a significant relationship with using cosmetics. The results of regression coefficient show that six variables of attention seeking, individuation, modernism, income, job status, marital status, have been entered into the equation respectively based on their importance in explaining the dependant variables, and explain total amount of 51% of variance of the dependant variables.
