Document Type : Research Paper

Authors

1 Assistant Professor, Department of Sport Sciences, Faculty of Humanities, University of Bojnord, Bojnord, Iran.

2 Sport Management PhD, Department of Sport Management & Motor Behavior, Faculty of Sport Sciences, Ferdowsi University of Mashhad, Mashhad, Iran.

Abstract

This study aimed to design a strategic plan for championship women's sports development in North Khorasan province. The present study was applied in terms of descriptive-survey research method in terms of purpose and mixed (quantitative and qualitative) in terms of data collection. The statistical population in the qualitative and quantitative part included the managers, deputies and experts (general sports and youth department of North Khorasan province, sports and youth department of Bojnord city, sports association of the province and sports clubs of the province) university professors in sport sciences of the province, championship sports coaches and female champion athletes of North Khorasan province. The statistical sample consisted of 14 members in the qualitative section and 23 members in the quantitative section. The sampling method in the qualitative and quantitative sections was purposeful. To collect data, a semi-guided exploratory interview method and a questionnaire were developed to obtain strengths, weaknesses, opportunities and threats and to prioritize the developed strategies and statistical analysis from a framework called the Model Strategy Development Framework, SWOT-ANP model used. The results showed that the championship sport of the province women has 9 strengths, 16 weaknesses, 11 opportunities and 13 threats and a total of 17 strategies; competitive strategy was dominated strategy in this research.The most important strategy in the development of championship sports for the women of North Khorasan province is developing guidance and support programs for the development of women athletes from beginner to advanced, and it is suggested that the officials and custodians of sports in the province should pay special attention to the strategies obtained from this research.

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