Document Type : Research Paper


1 Assistant Professor in Sport Management, University of Bojnord

2 Department of Sport Management & Motor Behavior, Faculty of Sport Sciences, Ferdowsi University of Mashhad, Mashhad, Iran


Today, sports has become an important issue in society and its role in women's society is undeniable. The emphasis of sociologists, psychologists, doctors, etc. is on women to do sports because women are the main pillar of society and family, and a healthy family is one whose mother is healthy. In different societies, creating suitable grounds for women's sports is considered an important and national issue, and the presence or absence of women in sports activities is considered a global indicator of the social status of women in society. One of the most important aspects of women's sports is championship sports, and promoting this aspect of sports can lead to the development and promotion of society. In fact, the importance of the development of championship sports in the general sense and the development of women's sports in a specific sense due to the high capacity of earning medals and creating social vitality in women reveals the necessity of conducting such a study. In addition, it seems very necessary to set goals to examine the status of women in North Khorasan province in championship sports and provide strategies and solutions to overcome the obstacles and challenges ahead. North Khorasan province has a high capacity to introduce champion female athletes to the country due to the diverse cultural and climatic conditions on the one hand and the youngness of the administrative structure of the province on the other hand. Therefore, considering the importance of strategic planning in the development of championship sports, the need to pay attention to this importance in the development of women's championship sports in North Khorasan province seems more necessary than ever. A suitable solution is to prepare a strategic plan for women's championship sports in the province, which will reach its proper position with the realization of this and the development of championship sports.

The current research is descriptive-survey in terms of research method, applied in terms of purpose and in terms of data collection, it is mixed (quantitative and qualitative). The statistical population includes managers, deputies and experts (sport and youth general directorates of North Khorasan province, sport and youth office in Bojnord county, sports committees and clubs in North Khorasan province), the university professors in the field of sports science, coaches and female champion athletes of North Khorasan province. The statistical sample in the qualitative section included 14 people from the statistical community. The sampling method in this section was purposeful and based on expertise, experience, and knowledge of women's championship sports in North Khorasan province. The statistical sample in the quantitative section included 23 people who were selected purposefully. The data collection tool in the qualitative phase was a semi-guided exploratory interview as well as a SWAT analysis session with a group of members of the statistical sample of the research to identify variables and complete the questions and questions resulting from library studies. In the current research, descriptive methods were used to examine demographic variables and a framework called comprehensive framework for developing a model strategy (SWOT) was used to obtain strengths, weaknesses, opportunities and threats. Finally, the ANP method and Super Decisions software were used to prioritize strategies.

The findings of the research in the development of women's championship sports showed 9 strengths, 16 weaknesses, 11 opportunities and 13 threats. According to the total score of strategies formulated in this section, it can be stated that the competitive strategic position is the dominant strategy in this section. The most important strategies obtained in the research include the compilation of guidance and support programs in the path of growth of female athletes from beginner to advanced, Strengthening and investing in active and medal-winning sports for women in the province, and Special attention paid to holding appropriate and regular training camps throughout the year, sending women to national competitions, holding joint camps with champions from other provinces, and providing proper supplies and support to the teams. It is appropriate for the officials and guardians of sports in the province to pay special attention to the strategies obtained from this research for the development of women's championship sports in the province.


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