Document Type : Research Paper

Authors

Department of Social Science, Faculty of Sociology, University of Allameh Tabataba'i, Tehran, Iran.

Abstract

The primary goal of this study is to observe conceptual changes in loyalty. The research questions are as follows: What is the difference between girls' and their mothers' understanding of loyalty? And what is their reaction to the disloyalty of their spouses? Through reviewing related studies, the most important innovative aspect of this study is that it attempts to analyze the experience of two generations of daughters and mothers in the field of loyalty understanding. Also, another innovative aspect of this study is that it intends to deal with their strategies for achieving loyalty and confronting disloyalty. Theoretical concepts such as Bowman's "Liquid Love," Giddens' "Pure Relationship Theory," Illouz's "Emotional Capitalism," Badiou's "In Praise of Love," and "Ideal Types of social actions" were used to raise theoretical sensitivities. The research method is thematic analysis. The data were collected using a semi-structured interview technique. The samples were Tehranin married daughters aged 23-33 and their mothers (13 mothers and 13 daughters). Based on the primary and the secondary objectives, we grouped 15 main categories into three demeans.
The first dimension is the semantic conception of loyalty, including multiple elements of loyalty meaning, intergenerational interpretation of loyalty concept, liberating loyalty, loyalty as the commitment to housekeeping roles, and commodified love and loyalty; the second dimension contains strategies which include: the restorative insight of mothers, daughters' eliminative reaction, effective persuasion, legitimation strategy, a ternary mixture of "conversation, counseling, friendship-basis," and reconsideration in the relationship; We named the final dimension as intervenors, which includes: the shadow of the paternal family and mothers being as referent, religious-moral beliefs and guarantees of loyalty, fear of disputes escalation in case of family intervention, and the importance of the chosen strategies in crucial situations.
The findings show a diversity of meanings related to loyalty among participants.

A) The dominant concept of loyalty in both generations is sexual and emotional betrayal.
b) Another common meaning is that loyalty is a kind of relationship based on adherence to commitment, roles, and responsibilities. 
c) Another meaning of generally emphasized loyalty, is loyalty as a kind of inner emotional bond, a high level of intimacy, love, and the expression of love.
d) Loyalty is one of the most important moral and religious principles emphasized by mothers.
e) Loyalty is meaningful as long as it does not hinder their freedom as seen in daughters.

The results show that the meaning of loyalty largely depends on the age of participants, mothers commonly percept disloyalty as betrayal, and daughters who are closer to their mothers in terms of age have a similar definition, but in younger daughters, the definition of loyalty is more biased to concepts such as love, intimacy, and liberation. Religious beliefs influence the choice of strategies, especially in mothers; The academic capital of mothers and daughters affects the way they interpret loyalty, and those with higher academic capital, even in more socially prestigious areas, have newer and more modern perceptions of loyalty, which has been mentioned in the previous chapters; The cultural capital, primarily academic capital, in the family, especially in mother, play a very important role helping daughter in choosing strategies while facing challenges, when cultural capital is high, her experience and guidance, make solving daughter's marital issues easier, directing daughters to the efficient family consultations, sticking to conversations instead of spreading issues to the families, are some of such strategies. On the other hand, when the cultural capital is low, facing issues incorrectly by both parties, disloyalty, or even a sense of it, lead to divorce; age also has an impact on choosing strategies. The restorative strategies are more common to mothers, while eliminative one, commodified emotional relationships, and consultation are more common among daughters. Mothers rarely use consultation, sometimes with an incorrect imagination of it because of encouraging youth to divorce; Low economic capital affects chosen strategies in both daughters and mothers. Those from weaker economic backgrounds often opt for restorative and legitimation strategies over eliminative ones. An eliminative strategy is more common among economically independent people

Keywords

Main Subjects

Afshani, S. A (2002). Study of political tolerance in student organizations. Master’s Thesis in social science. University of Allameh Tabataba’i. Tehran. Iran. (In Persian)
Almeling, R. (2009). Cold intimacies: The making of emotional capitalism. Contemporary Sociology38(2), 184.
Asayesh, M. H., Farahbakhsh, K., Salimi, B. H., & Delavari, A. (2017). Identifying and explaining the spiritual experiences and reactions of women victims of marital infidelity: A phenomenological study. The Islamic Journal of Women and the Family, 6(4), 355-372. https://dorl.net/dor/20.1001.1.25386190.1397.6.3.3.8 (In Persian)
Azadarmaki, T. (2010). Sociology of Iran: Sociology of intergenerational relations. Tehran: Elm Publication. (In Persian)
Azadarmaki, T. (2016). Iranian changes, challenges and future. Tehran: Teesaa Publication. (In Persian)
Badiou, A., & Truong, N. (2012). In praise of love. New Press, ORIM.
Bauman, Z. (2005). Liquid love: On the frailty of human bond. Translated by: E. Sabeti. Tehran: Qoqnoos Publication. (In Persian)
Bauman, Z. (2003). Liquid love: On the frailty of human bonds. John Wiley & Sons.
Braun, V., & Victoria, C. (2006). Thematic analysis. In APA Handbook of Research Methods in Psychology. Vol. 2. Cooper (Editor).
Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology3(2), 77-101. http://dx.doi.org/10.1191/1478088706qp063oa
Çelik, H. (2020). Mothers and parents’ marital relations: Influential agents in father-child relations. World Journal of Education10(1), 164-177. http://dx.doi.org/10.5430/wje.v10n1p164
Sohrabifard, M. M., Mohammadi, F., Esmaeli, N., & Samdifard, A. (2019). The perception of unfaithful men (infidelity) of the causes and factors in preventing Extramarital relations: a qualitative study. Journal of Counseling Research18(69), 79-105. http://dx.doi.org/10.29252/jcr.18.69.79
Clarke, B. D., & Hattingh, M. J. (2020, November). Impact that website design elements on the users of e-commerce websites. In 2020 2nd International Multidisciplinary Information Technology and Engineering Conference (IMITEC) (pp. 1-7). IEEE.
Cohen, B. (2007). Introduction to sociology. Translated by: Gh. Tavasoli. Tehran: Samt. (In Persian)
Craib, I. (2003). Classical social theory. Translated by: Sh. Mosamaparast. Tehran: Aghah Publication. (In Persian)
Durkheim, E. (1980). The division of labour in society. Translated by: H. Habibi. Tehran: Ghalam Publication. (In Persian)
Etemadifard, S. M. (2015). Changes in the family, marriage and divorce. In Ghafari, G., & Javadi Yeghaneh, M. (Eds.), Report on the social situation of the country. Vol. 2 (129-170). Tehran: Institue for Social and Cultural Studies. (In Persian)
Fathi, S., & Motlagh, M. (2018). Globalization and generation gap (A social study of generation gap by focusing on information and communication technologies). Journal of Strategic Studies of Public Policy, 2(5), 145-177. http://sspp.iranjournals.ir/article_2481.html?lang=en (In Persian)
Firozjaeian, A. A., & Ghadiri, H. (2017). A phenomenological study of the causes of marital infidelity. Journal of Iranian Journal of Social Studies, 11(1), 123-147. https://dorl.net/dor/20.1001.1.20083653.1396.11.0.17.2
Ghasemi, H., Rasekh, N., & Izadparast, L. (2020). Communicative literacy. Tehran: Andishe-Ara Publication. (In Persian)
Giddens, A. (2005). The consequences of modernity. Translated by: M. Salasi. Tehran: Markaz Publication. (In Persian)
Giddens, A. (2008). Modernity and self-identity: Self and society in the late modern age. Translated by: N. Tawfiqian. Tehran: Ney Publication. (In Persian)
Giddens, A. (2010). Sociology. Translated by: M. Sabouri. Tehran: Ney Publication. (In Persian)
Hall, D. R. (2003). The pure relationship and below replacement fertility. Canadian Studies in Population [ARCHIVES], 51-69.
Illouz, E. (2017). Love hurts. Translated by: A. Rezayat. Journal of Ettelaat Hekmat va Marefat, 12(3), 26-32. (In Persian)
Illouz, E. (2019). The end of love: A sociology of negative relations. Oxford University Press.
Inglehart, R. (2016) Cultural evolution: People’s motivations are changing, and reshaping the world. Translated by: M. Vatar. Tehran: Kavir Publication. (In Persian)
Kia, A. A., & Saidi, R. (2004). Introduction to communication, advertising and persuasion. Tehran: Iran Newspaper Institute publication. (In Persian)
Macionis, J. (2016). Social problems. Translated by: N. Naibi. Tehran: Research Center for Culture, Art and Communications Publications. (In Persian)
Mokhtari, M., Kianpur, M., & Aqababaee, E. (2018). From ‘real love’ to ‘rational love’: A phenomenological study (Lived experience of married actors in Isfahan). Journal of Women’s studies 9(24), 71-99. https://womenstudy.ihcs.ac.ir/article_3354.html?lang=en (In Persian)
Motevali, K. (2005). Public opinion and methods of persuasion. Tehran: Behjat Publications. (In Persian)
Obarisiagbon, E. I., & Ume, O. O. (2022). Empirical investigation of the reasons for marital infidelity among men in Benin City, Nigeria. Sau Journal of Management and Social Sciences7(3), 82-92. https://journals.sau.edu.ng/index.php/sjmas/article/view/827/582
Phelps, E. (2004). White students attitudes towards Asian American students at the University of Washington: A study of social tolerance and cosmopolitanism. Dissertation. New York University.
Tanhaei, A. H. (1995). An introduction to the schools and theories of sociology. Gonabad: Marandiz Publishing. (In Persian)
Zarandi, M., Hashemianfar, A., & Kianpour, M. (2017). Women and social construct of marital commitment: A case study of Isfahan City. Journal of Strategy for Culture, 10(38), 127-163. http://www.jsfc.ir/issue_5638_6152.html (In Persian)