نوع مقاله : مقاله پژوهشی

نویسندگان

1 هیئت علمی پژوهشگاه فرهنگ، هنر و ارتباطات

2 کارشناس ارشد رسانه و ارتباطات جهانی دانشگاه هلسینکی

چکیده

«آزادی یواشکی زنان» نام یکی از صفحات مشهور فیس‌بوک به زبان فارسی است که خواستار اعتراض به حجاب اجباری و تظاهرات برای آزادی پوشش زنان در ایران است. اساس ایجاد این صفحه و فعالیت‌های آن به‌منزلۀ «جنبشی اجتماعی» توصیف شده است و بعضی از رسانه‌های غربی ادعا می‌کنند این صفحه یک جنبش اجتماعی موفق برای زنان ایرانی است و سکویی جدید خواهد بود که زنان ایران تصویری جدید از هویتشان ارائه کنند. در این مقاله، با استفاده از روش تحلیل محتوای کیفی نمونه‌ای هدفمند از عکس‌ها و شرح عکس‌هایی که از طرف کاربران ایرانی ارسال و در این صفحة فیس‌بوکی منتشر شده است، این ادعا بار دیگر به پرسش کشیده شده است. یافته‌های این پژوهش نشان می‌دهد که برخلاف برخی از هیجان‌های موجودی که در بعضی از رسانه‌ها و انجمن‌های حقوق بشری غربی دربارۀ شکل‌گیری یک جنبش اجتماعی جدید در میان زنان از طریق این صفحه وجود دارد، نمی‌توان آن را یکی از مصداق‌های جدید جنبش اجتماعی زنان در ایران محسوب کرد. در پایان، چنین نتیجه‌‌گیری شده است که این صفحه اگرچه ظرفیت سازمان‌دهی یک جنبش اجتماعی واقعی را ندارد، مثال کاملاً مناسبی برای مفهوم «کنش‌گرنمایی» است.

کلیدواژه‌ها

عنوان مقاله [English]

Women and activism in social media (Case study: “Stealthy Freedom of Women” page in the Facebook)

نویسندگان [English]

  • Hamed Talebian 1
  • Sara Talebian 2

1 Faculty Member of Culture, Art and Communication Research Institute, Iran

2 MA in Global Media and Communication at Helsinki University, Finland

چکیده [English]

"My Stealthy Freedom" is the name of a Facebook page that demands to protest against compulsory Hijab and demonstrate willing of clothing freedom for women in Iran. The foundation and activity of the page had been described as a "social movement". Some western media claimed that this would be a successful social movement for Iranian women and some others asserted that this page would be a new platform in which Iranian women represent a new image of their identity. In this paper, analyzing qualitatively a purposive sample of photos with their captions, we are questioning these claims again. Our findings indicate that despite some excitements about a new social movement for Iranian women in western media and western human rights association, "My Stealthy Freedom" cannot be considered as a new applicable social movement against Iran's government and the law of compulsory hijab in Iran. Finally, we conclude that this Facebook page is not only incapable of organizing a real social movement against hijab, but also can be a well-suited example for the concept of slacktivism.

کلیدواژه‌ها [English]

  • Slacktivism
  • activism
  • Facebook
  • Social media
  • Social movements
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